As I’m currently doing a project on the maintenance of biodiversity in urban areas, words like “sustainability”, “ecosystems”, “biodiversity” are popping up all over the place. These terms are generally all wonderfully defined, fully equipped with a visual aid and chart of the writer’s choice.
After reading my first few reports and papers I started to realise that people are throwing these words around like their going out of fashion. It seems that saying that you’re being “sustainable” is the new cool. People like these words; it makes them sound future-thinking, caring and wordly. Really I think it’s a whole load of crap.
In most cases these words are being thrown out with really very little understanding of what is going on. It seems that the sustainability club is the new jock club of political life. Politicians absolutely love it. As much as I like Boris Johnson it seems that he can hardly go 2 minutes without mentioning being “sustainable”, and “green”.
Don’t get me wrong, I think it is brilliant that politicians and policy makers are being more considerate of the environment; it sets a good example for our future. But really they’re just trying to stick a tiny tiara of “sustainability” on the massive turd that is our past. Maybe they think that if they say sustainability enough times the huge damage we humans have done to our environment will vanish in a poof of smoke.
I came across a google program called Ngram Viewer where you can type in a word and see how much it has been used in literature over time. If you want to have a play follow this link. I typed in these new environmental buzzwords and found something rather funny. There has been no mention of these words anywhere up until about the 1960s and 1980s.
These words are getting people ever so excited; everyone wants a piece of them. They are like the shiny, new iphones of the word world.. people can’t wait to show off just how sustainable they are being and how much they truly care for these ecosystems they know very little about.
Hopefully there will be some substance behind the politician’s new favourite words. But it still seems to me that the people who are actually making the difference are the conservation charities and organisations. Governments and councils are still realistically more interested in developing their growing economies than helping out the natural world that we have been shitting on for the last few hundred years.